Help put an end to the stigma and the disease."Īlthough the ads are a very interesting and complex way to send a PSA, they're certainly shocking enough to elicit reactions and get attention. Lung cancer doesn't discriminate, and neither should you. A Lung Cancer Alliance advertising campaign features hipsters, cat lovers, tattooed people and crazy old aunts with a tagline reading that. The site says," Many people believe that if you have lung cancer you did something to deserve it. An image from the Lung Cancer Alliance's new ad campaign. These were the provocative messages of a guerilla ad campaign launched recently by the combined offices from Milwaukee, Chicago and New York City of Laughlin Constable for their client well, we will get to that in a moment. This is a controversial, yet effective way to bring attention to a grave health epidemic. However, the actual message is the opposite of what's written on the posters, something you'll see if you scroll down to the bottom of the campaign's website. cities, but while their message was well-intentioned - albiet very confusing if you don't pause to read the fine print or visit the campaign website - the ads received tremendous backlash some people even ripped the posters down in anger. Some people unfairly believe that those who have lung cancer deserve to get it, and now the agency Laughlin Constable, together with the Lung Cancer Alliance, is sending out the message that "No One Deserves to Die" through a series of provocative and polarizing advertisements.Įach of the ads shows an image of a social archetype, such as a hipster or crazy old aunt, along with the words, " deserve to die." The agency launched the teaser ads around U.S.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |